08: Sustainable Fashion Brands You Can Find at Major Retailers
Shopping sustainably shouldn't be hard, but it is.
Shopping sustainably sounds great in theory—better for the planet, better for workers, all that good stuff—but in reality? It can be hard. Ethical brands are often tucked away in niche corners of the internet, and let’s be real, sometimes you just want the ease of clicking “add to cart” at a big retailer.
The good news? More sustainable brands are popping up at places where you already shop, meaning you don’t have to go on a scavenger hunt to find a responsibly made pair of jeans. Let’s talk about the best ones you can actually find at major retailers—because convenience should be part of the equation.
What do you think about me converting this into an Excel sheet and keeping it updated? There are still more brands to add, but here’s a start.
Nordstrom
Reformation (trendy, feminine pieces made with eco-friendly fabrics and responsible production)
Eileen Fisher (known for timeless, minimalistic designs and a strong focus on circular fashion and ethical production)
Patagonia (the gold standard in ethical outdoor wear, with a commitment to fair trade, recycled materials, and environmental activism)
Stella McCartney (a pioneer in sustainable luxury, using vegan and eco-friendly materials)
DL1961 (focuses on closed-loop manufacturing with recycled and organic cotton)
Boyish (vintage-inspired denim made with non-toxic dyes and sustainable fabrics)
Veja (sneakers made from wild Amazonian rubber, organic cotton, and recycled materials)
Neiman Marcus
Sans Faff (sustainable, high-quality basics designed for effortless style with a commitment to ethical production and eco-friendly materials)
Chloé (B Corp-certified, committed to fair trade and responsible sourcing)
By Malene Birger (creates elevated, sustainable fashion focusing on minimalist design and responsible production)
Stella McCartney (A pioneer in sustainable luxury, using vegan and eco-friendly materials)
Apiece Apart (creates timeless, sustainable pieces emphasizing craftsmanship and conscious production)
Veja (sneakers made from wild Amazonian rubber, organic cotton, and recycled materials)
Eileen Fisher (known for timeless, minimalistic designs and a strong focus on circular fashion and ethical production)
BITE Studios (a minimalist label focusing on organic fabrics and a transparent supply chain)
AGOLDE (creating high-quality, vintage-inspired styles that focus on eco-friendly materials and ethical production)
Farfetch
Gabriela Hearst (zero-waste luxury with regenerative wool and responsible production)
Hunza G (brings retro swimwear into the present with its signature crinkle fabric, made sustainably for a flattering, one-size-fits-most fit)
Stella McCartney (a pioneer in sustainable luxury, using vegan and eco-friendly materials)
Mara Hoffman (prioritizes natural, organic, and recycled fabrics)
BITE Studios (a minimalist label focusing on organic fabrics and a transparent supply chain)
Veja (sneakers made from wild Amazonian rubber, organic cotton, and recycled materials.
Marine Serre (blends sustainability and high fashion, using upcycled materials for a bold, eco-conscious aesthetic)
Hereu (handcrafted leather goods made with a focus on sustainability)
Moda Operandi
Another Tomorrow (offers timeless, tailored pieces with full traceability and responsible sourcing)
Matteau (a minimalist resortwear brand prioritizing sustainable fabrics and ethical production)
Posse (modern design with sustainable practices, offering versatile pieces made from eco-conscious materials)
Gabriela Hearst (zero-waste luxury with regenerative wool and responsible production)
Net-a-Porter
Citizens of Humanity (creates sustainable, high-quality denim with eco-friendly materials and ethical production)
Chloé (B Corp-certified, committed to fair trade and responsible sourcing)
DÔEN (creates dreamy, feminine clothing with a focus on ethical production and timeless design)
Another Tomorrow (offers timeless, tailored pieces with full traceability and responsible sourcing)
AGOLDE (creating high-quality, vintage-inspired styles that focus on eco-friendly materials and ethical production)
Stella McCartney (a pioneer in sustainable luxury, using vegan and eco-friendly materials)
JiaJia (merges minimalism with sustainability, offering well-made, timeless jewelry that prioritizes eco-conscious materials)
COMPLETEDWORKS (uses recycled metals and responsible production in jewelry)
Allude (creates luxurious, timeless knitwear with a focus on sustainability, using natural fibers and ethical practices to craft enduring pieces)
ARCH4 (designs minimalist, sustainable fashion with a focus on timeless, high-quality pieces made from eco-friendly materials)
Hunza G (brings retro swimwear into the present with its signature crinkle fabric, made sustainably for a flattering, one-size-fits-most fit)
St. Agni (creates minimalist, luxury footwear and apparel with a commitment to sustainable practices and ethically sourced materials)
Matteau (a minimalist resortwear brand prioritizing sustainable fabrics and ethical production)
CDLP (creates premium, sustainable essentials with a focus on luxury fabrics and eco-friendly practices)
Shopbop
Reformation (trendy, feminine pieces made with eco-friendly fabrics and responsible production)
Re/Done (gives vintage denim a second life, turning old jeans into modern, sustainable fits)
Citizens of Humanity (creates sustainable, high-quality denim with eco-friendly materials and ethical production)
Stella McCartney (a pioneer in sustainable luxury, using vegan and eco-friendly materials)
BITE Studios (a minimalist label focusing on organic fabrics and a transparent supply chain)
St. Agni (creates minimalist, luxury footwear and apparel with a commitment to sustainable practices and ethically sourced materials)
Veja (sneakers made from wild Amazonian rubber, organic cotton, and recycled materials)
MyTheresa
Re/Done (gives vintage denim a second life, turning old jeans into modern, sustainable fits)
Stella McCartney (a pioneer in sustainable luxury, using vegan and eco-friendly materials)
Chloé (B Corp-certified, committed to fair trade and responsible sourcing)
Gabriela Hearst (zero-waste luxury with regenerative wool and responsible production)
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TOP PICKS OF THE WEEK
I own this pair of shorts and love them!
If you’re looking for a new bathing suit, you can’t go wrong with Hunza G. This pink color is so feminine and fun!
I’ve been considering getting jewelry of my kid’s birthstones. These bracelets are adorable.
I’m a Matteau stan. I own two of their pieces and absolutely love them. Look at this dress! It’s a beautiful color.
I love an easy-breezy dress that instantly makes you feel put together with minimal effort.
Can you imagine having a brunch or dinner party with this serving set? It’s absolutely gorgeous and a conversation-starter.
WHAT I’VE BEEN READING
London Fashion Week is officially stepping up its sustainability game! Taking notes from Copenhagen, the British Fashion Council now requires Newgen designers to meet specific eco-friendly standards, with a full rollout expected by 2026. The goal? Less greenwashing, more accountability—like sourcing at least 60% certified or deadstock materials and ditching single-use plastics. Designers like Sól Hansdóttir and Helen Kirkum are already on board, proving that limits can actually spark creativity. With the E.U. tightening sustainability regulations, this shift feels less like a trend and more like the new industry standard. | Glossy
Fashion’s sustainability efforts can’t stop at cutting emissions—it also needs to tackle nature loss. While over half of surveyed brands have climate targets, only 7% have set science-based targets for nature, leaving pollution, deforestation, and soil degradation unchecked. Kering is leading the way as the first fashion brand to adopt these targets, but progress has been slow. Textile Exchange is now pushing brands to step up by assessing their raw materials, land use, and water impact—because fixing fashion’s footprint means looking at the bigger picture, not just CO₂. | Vogue Business
Sustainability in fashion is no longer just a choice—it’s becoming a necessity, but the road ahead is anything but straightforward. With tightening regulations in some regions and rollbacks in others, brands must stay agile while pushing for real, lasting change. Voluntary action alone hasn’t been enough, and the cost of inaction—climate change, supply chain disruptions, and economic instability—is too high to ignore. The 2025 Global Fashion Summit theme, Barriers and Bridges, highlights both the challenges and opportunities ahead, emphasizing that sustainability isn’t just good for the planet—it’s a smart business move. | Global Fashion Agenda
E.L.V. Denim made history at London Fashion Week as the first fully upcycled brand on schedule. The Journey showcased its transparent, East London-based production process, from sourcing to sewing. Models wore signature upcycled pieces, including patchwork denim, leather tailoring, and a dress made from six velvet trousers. A collaboration with 1 Hotel Mayfair transformed discarded linens into a hand-crocheted dress. Founder Anna Foster stated, “We are not just making jeans; we are rewriting the rules of fashion.” | Fashion United
The fire at Accra’s Kantamanto market has left thousands jobless and exposed Ghana’s reliance on imported secondhand clothing. This influx undermines local textile industries and leads to massive waste. Fast fashion’s surplus floods African economies, making it difficult for homegrown businesses to thrive. Instead of rebuilding to sustain this cycle, Ghana should seize this moment to invest in local manufacturing, upcycling, and trade policies that foster economic independence. The country’s future should be built on its own industries, not foreign discards. | The Guardian
Mexican brand De María, founded in 2021, champions artisan-made luxury but faces a major setback as President Trump’s 25% tariff on Mexican imports looms. Committed to fair wages and challenging biases against Mexican craftsmanship, founders Mercedes de Maria Genoveva Pedrero Setzer and Daniela Novelo Iñiguez refuse to raise prices, absorbing costs instead. As trade tensions rise, De María fights to survive while proving Mexican luxury’s worth. | LA Times
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